All velvets are recommended to be Dry Clean Only, to maintain the best appearance of the pile. Velvet is a delicate fabric, the pile can easily be disturbed, but with careful handling and a proper understanding of its nature, products made from velvet can be enjoyed for many years.
If the pile does become crushed, the angle of the pile alters, which may result in areas of the pile appearing lighter or darker in shade. This is often described as pressure marking, which can easily be mistaken for uneven dyeing.
Newly made velvet products usually need time to condition in the atmosphere after unpacking. During this time the pile will relax and lift, improving the richness and the lustre of the velvet. If any pressure marking continues to persist, a light steaming or gentle brushing in the direction of the pile will also be beneficial.